X has doubled the number of users for its real-time, fact-checking tool over the past year, revealed X CEO Linda Yaccarino while speaking at the marketing conference Possible Miami. Yaccarino said that the platform’s Community Notes feature now boasts 1 million contributors across 200 countries and every major language. In May 2024, there were half ..
Tag : Social media
Travelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that. The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” starring real travelers whose vacation stays were less than enjoyable. Hilton’s social media team took to platforms like TikTok and Instagram to gain insight from ..
Whatever you think about Wendy’s comments lamenting Katy Perry’s return from space, one aspect of the fracas is beyond dispute: Brands on X have touched the third rail like this before. Many, many times before. First, a quick recap. On April 14, an all-female crew that included Perry, Lauren Sanchez, and Gayle King blasted off ..
Meta is making a stronger case for retail media dollars as it faces competition from other social platforms, connected TV players, and demand-side platforms. And with retail media ad spend expected to hit $62 billion this year, according to Emarketer, the stakes are high. The tech giant has been quietly adding new tools, updating old ..
After X (formerly Twitter) announced it would be killing its “Support” account, disgruntled users quickly roasted the social media platform for providing “essentially non-existent” support. “We’ll soon be closing this account to streamline how users can contact us for help,” X’s Support account posted, explaining that now, paid “subscribers can get support via @Premium, and ..
When Secretary of Education Linda McMahon accidentally referred to AI as “A.1.” at the ASU+GSV Summit last week, Kraft Heinz couldn’t resist having fun with the mix-up. Instead of letting the moment pass, the food giant and owner of A.1. steak sauce tapped its creative partner, Mischief @ No Fixed Address, to the opportunity with ..
Meta CEO Mark Zuckerberg took the witness stand on Monday, the first day of a landmark competition trial brought against the tech company by the Federal Trade Commission. The 40 year-old tech exec was questioned in a Washington, D.C. courtroom, where he rejected the FTC’s allegations that Meta sought to unlawfully stamp out market competition ..
Duolingo and its unhinged green mascot, Duo, is a quintessential TikTok marketing success. But against the backdrop of a potential U.S. ban or sale of the app, the language learning app has been finding its feet on YouTube Shorts. Duolingo’s chief marketing officer (CMO) Manu Orssaud told ADWEEK the brand’s experiments on YouTube’s TikTok competitor ..
U.S.-based TikTok ecommerce global governance and experience team staffers were recently laid off. This is the latest restructuring to afflict the social media company, which underwent a round of layoffs affecting its trust and security team in February. According to Business Insider, the global governance and experience team monitors product listings, seller compliance, and protecting ..
In the final days before the looming April 5 deadline, a flurry of high-profile suitors has entered the race to acquire TikTok’s U.S. operations. Among the latest to join the bidding war are Applovin, Amazon, Oracle, Blackstone, and Andreessen Horowitz, all competing for control of the short-form video app, which boasts 170 million American users. ..
