Reddit is introducing a new set of tools making it easier for media outlets to share and track content across the popular social media platform. Reddit Pro tools for publishers is built with features designed to help publishers find and engage directly with knowledge seekers on Reddit. Now in beta mode, the platform is opening ..
Tag : Social media
Instagram launched a dedicated application for the Apple iPad Wednesday. Taking advantage of the bigger screen, Instagram said its iPad app was designed for “lean-back entertainment.” Reels will be the prominent feature when the app is launched, with Stories still positioned at the top. New for the Instagram for iPad app is a Following tab, ..
LinkedIn announced a set of new verification options Thursday, including the expansion of its Company Page verification, as it seeks to build more authenticity, trust, and credibility on its platform. The professional network said companies with a Premium Company Page subscription will be eligible for the Company Page verification badge. This feature was previously available ..
Outrage spreads faster than joy. So it makes sense that we’ve seen a recent uptick in celebrity-driven campaigns generating not just attention, but firestorms. Sometimes the outrage is deliberate. Sometimes it’s collateral damage. Either way, one outcome is the same: free reach, fueled by algorithms that reward high-arousal emotion. The rage-bait playbook is simple: Elicit ..
Amazon Prime Video’s The Summer I Turned Pretty’s final season is well underway, and brands are eager to reach the show’s fans. The third season of the show debuted on July 16 with two episodes, receiving 25 million viewers globally in the first week, according to Amazon. That’s a 40% increase in viewership compared to ..
ChapStick has appointed two agencies to revamp its iconic brand for a new generation. Croud and Born Social will manage ChapStick’s U.S. social media business after a competitive review, with a remit spanning creative, influencer, and media planning. The pitch began in April and moved quickly, with ChapStick selecting the agencies “within a couple of ..
Ars Technica: I’m skeptical of AI in general, particularly in a research context, but there are very specific instances where it can be extremely useful. This strikes me as one of them, largely because your basic model proved to be so robust. You got the same dynamics without introducing anything extra. Petter Törnberg: Yes. It’s ..
Meta announced new protections for businesses using Facebook and Instagram, updating its Brand Rights Protection tool to include scam ad reporting. According to the social media platform, all businesses enrolled in Brand Rights Protection have the ability to report suspected scam ads at scale. This also includes instances where it does not explicitly use their ..
Creators have become trusted sources for beauty recommendations, and brands increasingly need to work with creators to drive buzzy product launches and reviews. Finding the right creator starts with clarifying what a brand is trying to achieve, Natalie Silverstein, Collectively’s chief innovation officer, told ADWEEK. That means gauging the number of people a brand wants ..
Ads may soon appear in responses from Grok, the X-embedded AI chatbot, the platform’s owner Elon Musk said in a livestreamed conversation with advertisers Wednesday evening. Musk, who purchased Twitter in 2022 before changing its name to X and folding it into his AI startup xAI, said he hoped advertising in Grok would generate funding ..