In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe environment for advertisers. The slides promote various tools for transparency, campaign measurement, and brand safety that debuted between 2022 and 2025. X presented the deck to brand- and agency-side advertisers last week, according to a ..
Tag : Social media
Maybelline New York and Essie, both owned by L’Oréal, are bringing in one agency to run social for the first time. VML has been named lead U.S. social agency for the brands following a competitive review, the agency told ADWEEK, with a remit spanning social strategy, content production, and community management. The scope does not ..
As Super Bowl advertising becomes less about a single TV moment and more about real-time cultural participation, brands are increasingly investing in influence that plays out off of the broadcast. This year, TikTok positioned its Clubhouse activation as a core second-screen strategy for brands. The IRL creator hub, hosted in early February, was designed to ..
On Friday, a Reddit-style social network called Moltbook reportedly crossed 32,000 registered AI agent users, creating what may be the largest-scale experiment in machine-to-machine social interaction yet devised. It arrives complete with security nightmares and a huge dose of surreal weirdness. The platform, which launched days ago as a companion to the viral OpenClaw (once ..
On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on the 57th floor of the Aria hotel in Las Vegas. Dressed in a neat navy cardigan and clean white sneakers, he lounged on a sofa set against a dramatic vista of the neon city and ..
However, Kuhl ruled that platforms will have the opportunity to counter experts’ opinions at trial, while reminding social media companies that “ultimately, the critical question of causation is one that must be determined by the jury.” Only one expert’s testimony was excluded, Social Media Victims Law Center noted, a licensed clinical psychologist deemed unqualified. “Testimony ..
As TikTok gains new U.S. owners in Oracle, Silver Lake, and Abu Dhabi-based MGX, the platform is moving quickly to centralize its marketplace. In an email to advertisers sent this week and reviewed by ADWEEK, TikTok announced it will soon require U.S. merchants to fulfill orders through the platform’s proprietary logistics services—effectively stripping brands of ..
The state complaint details how its investigators were easily able to set up fake Facebook and Instagram accounts posing as underage girls, and how these accounts were soon sent explicit messages and shown algorithmically amplified pornographic content. In another test case cited in the complaint, investigators created a fake account as a mother looking to ..
TikTok is debuting two new ad offerings designed to help movie studios and streaming platforms transform buzz on TikTok into real ticket sales and new subscribers by showing users the specific programs and films that would be most likely to interest them. The new Streaming Ads offering uses Smart+, TikTok’s 15-month-old suite of AI-powered tools ..
For years, TikTok has treated its commerce ecosystem like a fortress—what happens in the app stays in the app. But as advertiser scrutiny around measurement intensifies, the short-form video giant is opening its garden’s walls. TikTok is quietly expanding its ability to measure what happens after people leave the platform, rolling out a new tool ..
