Tag : Social media

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ADVERTISEMENT Facebook will soon be rolling out two new ways for businesses to communicate with customers via messaging and groups. Receive Instagram DMs in Facebook Messenger Facebook is going to make it possible for businesses to receive and respond to customer messages using the same service. Instagram direct messages will be integrated with the Facebook ..

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ADVERTISEMENT A major change is coming to the way Facebook advertisers set campaign budgets. Starting in September 2019, all Facebook ad campaigns will be migrated to campaign budget optimization. That means advertisers will have to set one central campaign budget across all ad sets. Facebook will automatically distribute the budget to top performing ad sets, ..

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ADVERTISEMENT Snapchat is reportedly considering the idea of introducing permanent photo and video posts. Also, in another stark contrast to what Snapchat is known for, the platform may also reveal identities of users who publish public posts. Currently, Snapchat only displays usernames which could be completely anonymous. Reuters was first to break this news, saying ..

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ADVERTISEMENT Instagram Stories have hit the daily user count of 500 million, which is up from the 400 million reported in June 2018. Stories are growing amongst advertisers as well, with 2 million now buying Stories ads across Instagram and Facebook. These numbers were revealed during Facebook’s Q4 2018 earnings call, where CEO Mark Zuckerberg hailed ..

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ADVERTISEMENT Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a programmatic advertising survey conducted by DigiDay, 42% of media buyers plan to increase their ad spending on LinkedIn. Around 47% plan to keep their LinkedIn ad budgets the same and 11% said ..

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ADVERTISEMENT Facebook is upgrading the targeting capabilities of its automotive inventory ads with the ability to reach more people. Dealerships can now use automotive inventory ads to reach people who have visited other auto and dealer-related Pages, websites and apps. Previously, targeting of automotive inventory ads was limited to people who visited a dealer’s own ..

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