ADVERTISEMENT Facebook is reportedly working on a solution for users on Messenger, Instagram, and WhatsApp to message each other between platforms. A report in The New York Times revealed the details, including a quote from a Facebook spokesperson: “[We want to] build the best messaging experiences we can; and people want messaging to be fast, ..
Tag : Social media
ADVERTISEMENT If I say “social media engagement” metrics, what comes to your mind first? Most likely it will be likes, comments, and shares. While these certainly are high-level indicators of content engagement, and (presumably) the effectiveness of your social media efforts, they are far from the only metrics you should consider. This section will help ..
ADVERTISEMENT Facebook may now remove pages that are affiliated with bad actors, even if the page has done nothing wrong. The company says this change is being made to prevent people from continuing to engage in the malicious activity through other existing pages. “… we are updating our recidivism policy to better prevent those who ..
ADVERTISEMENT LinkedIn ads can now be targeted to other users based on their professional interests. In an announcement, the company states: “… we’re excited to announce interest targeting in Campaign Manager. Interest targeting lets you reach members with relevant ads that match their professional interests — based on the content they share and engage with ..
Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40% ..
ADVERTISEMENT Social media has certainly proven beneficial over the last two decades. Once a communication experiment that later evolved into platforms figuring out just how much personal data people would make available to their “digital networks,” social media remains a huge part of Americans’ everyday lives. For businesses, social media has created a way to ..
ADVERTISEMENT Results of the annual State of Social report from Buffer have been published, revealing what marketers are focusing on in 2019. I took a dive into the data to pick out some of the greatest opportunities for marketers, based on what’s working and what’s being underutilized. An example of something you won’t find in ..
ADVERTISEMENT According to a recent study, 27% of US adult Facebook users say the platform’s classification of their interests is inaccurate. Further, 74% of users didn’t know that Facebook maintained a list of their interests. Only slightly more than half of users (51%) say they’re comfortable with Facebook compiling this information. These statistics are based ..
ADVERTISEMENT A Twitter bug has prevented the “Protect Your Tweets” setting from working as intended for some Android users. What is particularly notable about this bug is that it has been impacting users over a period of several years. The company disclosed that the bug began affecting users on November 3, 2014. It wasn’t fixed ..
ADVERTISEMENT Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019. The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year. In addition, Twitter estimates the number of Tweet impressions each of the events are expected to reach, based on internal data. Events in ..
