ADVERTISEMENT A new year is a great time to reassess everything you’ve been doing and find ways to improve your social media marketing strategy. Like most digital marketing channels, social media is always evolving. People’s behaviors are changing, as are the technologies and capabilities of social media platforms. So what will be the key social ..
Tag : Social media
ADVERTISEMENT For companies not already on – or forced by prospects and customers to be on – the leading edge of social media, there’s often a prevalent question about what value social media has. From the range of being seen as an untapped opportunity to one of frustration with it being seen as something of ..
Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you ..
For those of us who work in digital advertising, any chance we have to make our online strategic approach more successful is much appreciated. Using remarketing (a.k.a., retargeting) is that chance. It is a second chance to advertise, an opportunity to cross-sell or an opportunity to nurture your audience with your content marketing efforts. Inversely, ..
ADVERTISEMENT With social shares on content down 50 percent since 2015, it’s feeling like a lost cause to even consider social media in your content plan. And we’ve all heard the age-old “social sharing buttons are dead” statements. Just like we’ve heard for SEO, content marketing, PPC, and just about every other marketing tactic that ..
ADVERTISEMENT A study on why and how people use social networks finds Snapchat makes people happy – Facebook and Twitter not so much. Snapchat commissioned a study with Murphy Research to better understand how people spend their time on social networks, and how they feel as a result. Results of the study are broken down ..
ADVERTISEMENT LinkedIn has released a list of professional skills that companies need most in 2019. There are 50,000 professional skills in the world, according to LinkedIn data. The company has combed through its data to determine the hard skills and soft skills that are most valuable this year. “These are the skills your boss and ..
ADVERTISEMENT Facebook is causing an uproar amongst Android phone owners after discovering the app cannot be permanently deleted. Specifically, owners of Samsung phones cannot permanently delete Facebook as a result of a pre-install deal made between the two companies. Facebook can only be “disabled” on Samsung phones, which means the app will forever remain on ..
How many people do you think use Facebook actively every month? Your estimate might actually be low. Let’s talk about the numbers: Statista reports that the number of Facebook users in the U.S. (as of October 2018) had reached a whopping 204 million users. Combine this with the fact that the overall U.S. population is ..
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. How to ..
