The C-suite at Snap Inc. is a bit more populated these days, as Snapchat’s parent company announced several new additions. CEO Evan Spiegel announced in an email to employees Wednesday morning that Jeremi Gorman joined the company as chief business officer, and its new chief strategy officer is Jared Grusd. Gorman will oversee global business… ..
Tag : Social Pro Daily
Twitter is teaming up with UNESCO to promote Global Media and Information Literacy Week 2018, which began Wednesday and runs until Oct. 31. The social network created a hashtag-triggered emoji for the week, for #ThinkBeforeSharing, which director of public policy, Europe Karen White described in a blog post as a global call to action to… ..
“Move fast and break things” has apparently given way to “keep it simple” for the team behind Facebook Messenger. Vice president of Messenger Stan Chudnovsky unveiled Messenger 4, a new, simplified version of the social network’s flagship messaging application, in a Newsroom post. Chudnovsky wrote that a recent study by his team revealed that 71… ..
From May 1 through Oct. 20, a total of $256,392,363 was spent on Facebook ads for political campaigns or issues of national importance, covering 1,677,184 ads, according to the social network’s new Ad Archive Report, which was released Tuesday. Beto for Texas–backing Beto O’Rourke, who is challenging incumbent Sen. Ted Cruz (R-Texas)–was the biggest spender… ..
People on Instagram can now incorporate audio tracks from SoundCloud into their Instagram Stories following an integration that was revealed Tuesday. Starting Tuesday, people using the latest versions of the SoundCloud and Instagram iOS and Android applications can tap Share in the menu on the SoundCloud app and select Share to Instagram Stories. In turn,… ..
The Los Angeles Dodgers travel to Fenway Park Tuesday night to take on the Boston Red Sox in game one of the 2018 World Series, and Twitter said there have been nearly 10 million tweets related to the Major League Baseball playoffs since postseason play began Oct. 2. MLB and Twitter will team up to… ..
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday’s introduction of Facebook Attribution. Facebook Attribution Facebook The social network began testing ways to help businesses determine the success of their campaigns across platforms in March 2017, after shuttering its Atlas ad-serving… ..
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world. Storyful developed the training to help journalists understand how information flows across social platforms, how social user-generated content can fill gaps in the newsgathering process, how… ..
Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io. Ran Milo, vice president of marketing at ad automation platform provider and Snapchat Mobile Measurement Partner Bidalgo, touted application install campaigns on Snapchat, saying, “It’s been our experience that the better informed a… ..
Platforms like to be at the center, between both sides of a market. Many ad platforms–in particular, walled gardens that previously seemed unassailable–now find themselves in an untenable position, sitting between upset consumers and angry advertisers. Cambridge Analytica, the European Union’s General Data Protection Regulation and the new California Consumer Privacy Act have awaken consumer… ..
