Tag : Social Pro Daily

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Adidas and Twitter are teaming up on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally ranked teams. The games will be available to logged-in and logged-out users globally via @adidasFballUS, and the livestreams will feature a Twitter timeline including real-time conversation about the action. Intersport will produce the livestreams, with ESPN… ..

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The fact that video gets so much more engagement on LinkedIn today than text–three times more, according to LinkedIn senior director of product Abhishek Srivastava–means that every executive must consider how to incorporate video into their business-to-business social marketing strategies. Today’s mobile devices have incredible cameras, so hardware is not the limitation, and getting comfortable… ..

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It’s easy to see how certain products lend themselves naturally to influencer marketing. They’re visually rich. Or fun to have. Or fashionable. (Or all three.) And they’re also immediately perceived as contributing to an aspirational lifestyle. But what about “unfun” products that also make life better but don’t have the same organic visual appeal or… ..

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Another little-used Facebook feature is falling by the wayside, as the social network is alerting people via messages on its flagship mobile application that friend list feeds will be unavailable as of Thursday. Friend list feeds functioned as a separate News Feed containing only posts from people included on friend lists created by users. Friend… ..

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