Tag : Social Pro Daily

image_pdfimage_print

Take a look at your company’s digital marketing team. You likely have people dedicated to paid search and people dedicated to paid social. While both can assist with upper-funnel approaches such as creating awareness and driving consideration, they can also both drive conversion. However, it’s rare to find these two teams working together, even though… ..

Leggi tutto

Instagram Stories made their debut exactly two years ago today, and 400 million people now use them each day. The Facebook-owned photo- and video-sharing network said one-third of the most-viewed Instagram Stories come from the 25 million-plus businesses that are using the feature, with a spokesperson adding, “This evolution was not an accident: From day… ..

Leggi tutto

The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl Sandberg and National Urban League president Marc Morial announced at the National Urban League’s Annual Conference in Columbus, Ohio, that the two organizations… ..

Leggi tutto

WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses. The Facebook-owned messaging app also revealed that it has been testing Facebook ads that enable users to click to WhatsApp. The process of getting businesses to engage people via WhatsApp, and… ..

Leggi tutto

Voice-controlled lenses are making their way to Snapchat users starting Wednesday. When voice-controlled lenses are added to the messaging application’s Lens Carousel, they will recognize “a small subset” of words in English, and on-screen prompts will help users learn how to activate them. Snapchat said voice-controlled lenses will appear in Lens Carousel “periodically.” A Snap… ..

Leggi tutto