In a climate where most brands would give anything for a case study boasting 10x growth, PacSun recently hit the ultimate benchmark: 200,000 pairs of jeans sold via TikTok, generating $20 million in revenue. But as the retailer is quickly learning, creativity without compliance is just a high-interest loan. The very numbers that should be ..
Tag : Voice
Brands have caught on and started engaging on our platform, but that doesn’t guarantee it’ll be captured by the LLMs. The search ecosystem is still under construction, and while we don’t have all the answers yet, what we know so far is that showing up on Reddit does correlate with an increase in LLM mentions. ..
Why every junior creative needs to hone their sense of taste in an AI-powered world. https://www.adweek.com/agencies/in-the-age-of-ai-every-creative-needs-to-think-like-a-creative..
The most helpful leadership idea I heard this year wasn’t from a LinkedIn guru or a best-selling management book, but from Chinese Astrology. It turns out that 2025 was the Year of the Wood Snake—in other words, the year of shedding. Look at what the advertising industry has shed this year: not just thousands of ..
As we saw on Black Friday, Amazon’s AI assistant, Rufus is reshaping consumer behavior. Sessions that led to purchases doubled for Rufus users, compared with only a 20% increase for shoppers who didn’t use it. That shift isn’t siloed to Rufus either. Seventy-three percent of consumers use AI assistants to help them shop, 58% use ..
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. When I look at consumer spending patterns in this country, one statistic hits hard: the top 10% of households – those earning $250,000 or more annually—account for nearly half of all consumer spending. This isn’t just ..
“Do not punish your team for suggesting doors that would violate existing doors. Look for opportunities to be collaborative and creative.” This simple advice from podcaster Jonathan Fields, which he shared in a session at Brandweek last week in Atlanta, was not just a helpful tip for every leader in the room; it was symbolic ..
OpenAI’s recent ads for ChatGPT were everywhere—NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage hailed the AI company’s biggest marketing push yet as a new chapter of AI brand building. But few pointed out just how incredibly poor the ads were. Set aside the irony of an AI company relying on traditional media to ..
Columbia Sportswear’s latest campaign, “Engineered for Whatever,” feels like a breath of fresh mountain air—the kind that slaps you in the face mid-adventure and reminds you you’re alive (and maybe slightly underdressed). It’s a bold new platform that doesn’t just showcase product performance; it wraps it in the brand’s signature irreverence and chaotic charm. The work, ..
Outrage spreads faster than joy. So it makes sense that we’ve seen a recent uptick in celebrity-driven campaigns generating not just attention, but firestorms. Sometimes the outrage is deliberate. Sometimes it’s collateral damage. Either way, one outcome is the same: free reach, fueled by algorithms that reward high-arousal emotion. The rage-bait playbook is simple: Elicit ..