Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached—as a mere transaction after all the creative ..
Tag : Voice
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too ..
Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass. We live in an attention economy. The ecommerce space is filled with companies not ..
Don’t miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry’s now and next. RSVP. If you caught my LinkedIn post, you know I’ve got some serious beef with the current ad agency model. I mean, let’s call a spade a spade—it’s broken. Outdated. And in ..
Sports marketing leaders from State Farm, the Golden State Warriors, the NBA and more will join ADWEEK Brand Play on May 9 to unpack the trends, techniques and tools you need to break into the space. Register for your virtual pass. Several brands have made public commitments to shift their budgets to purpose-driven advertising and ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. You’ve aced the interview process and made the final shortlist. But there’s one more step: Write a ..
No one appreciates an influencer more than I do. I’ve been a believer in real people sharing their points of view and building platforms long before Instagram existed—I touted the power of message forums, bloggers and YouTube haul videos (remember those?) back in the early days of social media. In 2010, I co-founded the first ..
#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now. It’s the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. There’s a new chief in town: the chief brand officer (CBO). Does this mean the CMO role ..
Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register . I’m no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and ..
