Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%. In a globalized, post-colonial world, it’s not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, ..
Tag : Voice
Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends! We are still seeing the effects of the pandemic come to fruition, but one ..
Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%. The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $1.47 trillion by 2028 at a ..
Don’t miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry’s now and next. RSVP. If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the ..
Recently, a list of the top McDonald’s loyalty point holders was analyzed on social media. The leader of the pack was an individual with 1,370,044 loyalty points—enough for 913 vanilla cones, 456 medium fries or 228 Big Macs. The top holder of McDonald’s loyalty points has 1,370,044 points, enough for 913 vanilla cones (best value, worth $3,644). ..
In 2023, $247 billion—17.6% of U.S. online sales revenue—was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep pace with Amazon), free shipping and returns quickly became the norm for ecommerce. There was a cost to keeping these free, of ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from ..
Don’t miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry’s now and next. RSVP. When you’re about to become a parent for the first time, even strangers will go out of their way to offer encouragement and support. Our grizzled general contractor from South Jersey ..
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save. Brands thrive by channeling their creative energies into what works—and away from what doesn’t. Yet many marketers ..
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers—typically because that customer actually wants to hear from the brand, and often because there ..
