The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. No CEO wants to lose $100B of market value because of an AI mishap. Is now the right time for brands to jump in and fully invest in ChatGPT ..
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Join the brightest minds in marketing at Brandweek in Miami this September 11–14. We’ll explore the promising trends, proven solutions and pressing challenges facing the industry. Register now to save 20%. In 2023, there is no shortage of marketing messages. Truth be told, there’s a torrential flood. But if you’re savvy enough to tailor your ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. Editor’s Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and ..
Brandweek will feature live discussions with marketing pros at Dakota Media, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have ..
You can’t invest in what you can’t measure. And in TV advertising, rarely has there been a more dynamic time for measurement. New currencies—agreed-upon units of value with which media buyers and sellers transact—are gaining traction in the market. On the heels of TV upfront season, here are three key questions marketers should ask to ..
Brandweek will feature live discussions with marketing pros at Dakota Media, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand. The 2023 edition of the Cannes Lions International Festival of Creativity may be remembered as the “disconnect show.” There’s the beer brand whose inclusive, award-winning marketing ..
Leaders from Colgate, TikTok, Amazon and more will gather at Commerceweek to discuss how to leverage new strategies, trends and tech to drive ROI and growth. Join us July 11–12 in NYC. It was the most traumatic and emotional experience of my life. As the rumors swirled last January insinuating Russia could invade Ukraine, I ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry. Within this complex landscape, tech giants such as Google, ..
The brightest minds in marketing and tech converge at NexTech, Nov. 14–15 in NYC. Get your pass for the latest on generative AI, gaming and more. As far as big-brand Pride campaigns go, The North Face’s latest was fairly innocuous: drag queen Pattie Gonia inviting viewers to “come out” into the wilderness as part of ..
Leaders from Colgate, TikTok, Amazon and more will gather at Commerceweek to discuss how to leverage new strategies, trends and tech to drive ROI and growth. Join us July 11–12 in NYC. It’s that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate ..
