Ad-tech executives and product designers should be breathing a sigh of relief now that Google has announced it will not support a cross domain identifier when Chrome deprecates the third-party cookie by 2022. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality ..
Tag : Voice
30-second summary: Did you know that, as of 2020, upwards of 68 million people listen to a weekly podcast? Your podcast can easily reach more subscribers if you take some time to do some off-page SEO tactics and a few other best practices along the way Check out these seven podcast SEO tips to help ..
If you’d told me a year ago that global healthcare would find inspiration on a Michelin star menu, I would probably have choked on my steak and frites. Then, Covid-19 happened. And it’s rewritten the recipe for health communications. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on ..
It’s been a month since I read Eric Toda’s article in Adweek. Within minutes, I shared it on my LinkedIn page and donated money to several organizations that are fighting “Asian Hate.” And then I had my own personal meltdown. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights ..
Cancel culture—the process of canceling, calling out, calling in and/or boycotting a person, brand or company on social media—has reached a crescendo in recent months. Even if you’re unfamiliar with the term, you’re likely to know a brand or public figure that has been canceled for their offensive actions: Papa John’s, Ellen DeGeneres and J.K. ..
Social media engagement increased during the pandemic by 61%, and American adults spent about seven more minutes per day on social media than in 2019, thanks to the turbulence of 2020. Instagram influencers saw their average likes increase by about 68%, and their comments by 50%. Views in some content, such as cooking and fitness, ..
This time it’s for real. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Myles Younger Adweek opinion contributor Myles Younger is senior director at MightyHive. Recommended articles ..
Net neutrality is a nickname for a set of rules designed to govern your access to the internet. In the next three minutes, I’m going to prove to you why net neutrality is important and give you enough facts to argue your own case for or against it. Don’t miss The Business of Marketing, a ..
Key Insights Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Davianne Harris Adweek opinion contributor Davianne Harris is partner and head of strategy at OBERLAND. Recommended articles ..
Nimble companies, those that do not carry the baggage of legacy marketing theories and processes, are well-equipped to capture consumer trust in today’s market. By leveraging real-time data to assess how much their brand matters, these brands can adjust marketing spends more effectively than slower competitors. These are human-centric marketers: the Davids. Don’t miss The ..
