I learned most of my lessons about manhood by observing men’s behaviors around me and absorbing the negative stereotypes depicted on my television screen of men who looked like me. A product of a single-parent home raised by an immigrant family, I was also encouraged to act manly and mature before I could grasp the ..
Tag : Voice
When casting actors for content like commercials, there are some things that are absolutely necessary to consider when making that person the face of your brand, whether it be for years or for 60 seconds. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging ..
Maya Angelou said, “When someone shows you who they are, believe them the first time.” I’ll mix that with another quote from the late Marshall McLuhan: “The medium is the message.” Geoffrey Colon @djgeoffe Adweek opinion contributor Geoffrey Colon is head of Brand Studio at Microsoft Advertising, founder of Creative Studies streetwear, host of the ..
I’ve had my Samsung Galaxy S21 Ultra for a couple of weeks now, and I can tell you without hesitation that “Ultra” is a fitting name for this smartphone. While the S21 line follows the recent industry trend of making affordable flagship phones, the S21 Ultra isn’t for people looking for a bargain. It is ..
After globally launching Apple Watch and Garmin wearable support for the Wondercise fitness service in October 2020, we felt we were finally at the right stage to showcase ourselves at CES 2021. It was just the right time to present ourselves on a global stage. https://www.adweek.com/brand-marketing/what-made-virtual-ces-successful-for-one-fitnes..
Like many retail brands during the global pandemic, GameStop has been having a tough time. In the third quarter, its revenues were down 30.2% year over year, and even before the world fell apart, it was facing significant headwinds as the gaming industry moved toward digital sales. Recommended articles https://www.adweek.com/commerce/gamestop-shock-shows-how-small-ideas-and-meme-stocks-can-c..
If you’ve been online this week, you’ve probably witnessed what’s occurring in the stock market and on Reddit’s WallStreetBets subreddit. And if you’ve been online today, you probably saw that Robinhood, the app notoriously used by retail investors, announced it is “restricting transactions for certain securities to position closing only, including $AMC and $GME.” Austin ..
In March 2020, I felt good about my seventh year as CEO of a private equity-backed business. We experienced six recurring years of growth, and had our best year since 2013. We were on the brink of the best first quarter in my tenure. However, also during this time, my friends in Italy who were ..
Being woken up by the dull, white noise of helicopters overhead seems to be the new norm these days in D.C. On Inauguration Day, my mind was wandering many unknowns, wondering about the “what ifs” had lockdown and a pandemic not been lurking in the background. For what seemed to be a frozen moment in ..
As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. We decide what stories get told. We decide what stories don’t get told. We decide ..
