Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes. Not an easy task, to be sure, but most of them figured it ..
Tag : Voice
Taco Bell CEO Mark King, as a talking potato, was clear and candid in explaining why potatoes had been removed from the lineup in the first place. His video, complete with filter, had a very fun young vibe to it. It even featured popular sound effects like the DJ airhorn and a chime that played ..
This year’s logo discourse kicked off with Burger King and General Motors taking center stage. #DesignTwitter quickly endorsed Burger King’s decision to revive and refresh the mark that headed its 1969–1999 identity before the shiny bun logo came into play. The logo’s appetizing warmth and the nostalgic psychedelia of its accompanying typeface are the antithesis ..
I started investing at the end of 2019 but increased my time exponentially last year. As I spent more and more time dissecting companies and the market, I realized I was learning skills that helped me become a better marketer. Putting money into investing requires a certain time spent to ensure that the investment profits ..
Again, I have been distracted this quarter with the election and Covid data absorbing my life. Back to my Q4 insights into the media world and, at the end, my positive outlook on 2021. Here’s a pithy, curated recap of what I saw happen in the quarter, and my predictions for 2021. All the insights ..
When SXSW was cancelled in March, no one had any idea what was going to happen. Soon after, the pandemic became a reality and everything changed completely. Freelancers found themselves without work, campaigns and internships cancelled, agencies reducing their teams and those lucky enough to have work, had to adapt to a new routine full ..
This year will forever be remembered as a year of loss—the loss of patience, privilege, jobs and loved ones. We experienced what it’s like to lose the things we’ve done freely our entire lives, like going to the movies or out to eat, without masks and the fear of getting sick. But it’s also the ..
Voice is currently the fastest-growing user interface in history, and so it’s no surprise that 2020 has seen brands rush to add it to their marketing mix. The Covid-19 pandemic only accelerated that trend as more consumers spent an increasing amount of time at home with captive attention driving an increase in use of home ..
Our memories of 2020 and Covid-19 are already so deeply imprinted on our minds. And our reactions to those memories will be so strong, they are likely to alter the way we live and make decisions for many years to come. Brands need to look beyond customer sentiment, activities and context in charting their next ..
I wasn’t sure about it until lunchtime today, but now I’m sure. TV is dead to me. It’s not only merely dead; it’s really most sincerely dead. Muerto. Over. Stick a fork in it … it’s done! I sat down for lunch and turned on the TV. I wanted to watch some news. You can ..
