A global pandemic, widespread social unrest and polarizing political events. With 2020 almost in the rearview mirror, is it wise to predict what next year holds? I think it’s worth a shot! Here are three big industry predictions, based on all that went down this year and overall trends we’re already seeing. Digitization & diversification ..
Tag : Voice
You’ve probably seen him on Netflix’s Chef’s Table. Globally recognized Mexican chef Enrique Olvera has made mole the flagship of his iconic and colorful culinary palette. This delicious dark sauce is emblematic of Mexican cuisine, a fusion of essentials that blend Baroque influences with the intense flavors of delicious complexity. Olvera, a chef trained at New York’s ..
In 2020, over 14 million streamers produced 650 million hours of content. Audiences are spending up to 95 minutes a day watching streams. Alexandria Ocasio-Cortez’ gaming debut on the platform peaked at 435,000 viewers. This advertising potential mainly remains untapped for younger audiences. The space is fairly new and the playbook doesn’t exist. This leaves room ..
2020 has stretched individuals and organizations to their full capacity. Unfortunately, the countless challenges won’t disappear when Dec. 31 rolls over into Jan. 1, 2021. The issues exposed over the last year will require new answers as individuals and organizations are held to a higher standard. The bright side of 2021 rests on the abundant ..
While most media companies struggled through 2020, gaming was one sector that experienced a breakthrough. For marketers, the gaming channel went from being the slightly awkward teenage cousin at Thanksgiving to the cool uncle taking the kids on spins around the block in his brand-new sports car in a very short period of time. Speaking ..
Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it out letter by letter until they get it right. R-o-b-e-c-t-a. I suppose I was never asked to question how normal this situation is for people with quirky names until I ..
Ad tech needs more women in leadership roles. Every female executive in our field has had the experience of being the only woman seated at a professional dinner or on stage at an industry event. In technology businesses, there is a dearth of women in leadership and ad tech. The STEM field of advertising continues to ..
A recent Forrester report just predicted that an additional 17,000 agency jobs will be eliminated next year, on top of the already staggering 35,000 jobs that were eliminated in 2020. This will lead to an extraordinary number of uniquely skilled people entering the job market. And it is already having a significant impact on how ..
Today, history was made in the United States and I hope every single one of you remembers this moment. I was at a workout this morning, started celebrating at the gym. Senator Kamala Devi Harris just became the first female vice president, the first Black vice president and the first Indian vice president in American ..
Integrated campaigns such as these are one of the most exciting areas of marketing to dig into. There are even some great marketing psychology lessons, too. With record-breaking budgets of an estimated $10.8 billion combined, the Trump and Biden campaigns should have driven the most intricate and innovative marketing campaigns of their time. And yet, ..
