By now, you’ve Zoomed with them all: The guy who looks like an unmade bed and never looks at the camera. “Backlight person” who thinks you can see their amazing backyard, but all you see is their dark silhouette against the blinding light coming through the window. The would-be influencer who stares straight into her ..
Tag : Voice
Fashion month came and went with the click of the “Leave Meeting” button on Zoom. For many of us, the last thing on our minds may be purchasing a new designer handbag or a blue chip work of art. The annual celebration of haute couture arrived against the backdrop of massive change, as a new generation ..
If the headline above appeals to you, congratulations, you are probably an owner or management team member. I know how difficult it is to accomplish all that you’ve had to accomplish to be in the position you are in today. Furthermore, since you are reading Adweek, you probably work in an industry such as media, ..
With outsourcing becoming a necessity, it is more important than ever to understand the role of a vendor versus the role of a solutions provider. When is it a good idea to reach out to a vendor, and when are you better off retaining a solutions provider to help you achieve your objectives? Wait. Every ..
There’s something about stabbing a stranger for several hours straight that reveals their true colors. Having previously worked in a tattoo shop, I learned early on in my career about people making questionable creative choices. The tattoo parlor was a constant source of life lessons. For example, women have a much higher threshold for pain. ..
The advertising industry as a whole is failing—failing to diversify teams in an authentic way. This week, we saw Home Depot and Motel 6 step down from working with The Richards Group after its founder, Stan Richards, made racially fueled comments. While I don’t condone what Richards said, there’s something bigger going on here. Instead ..
Marketing and pop culture have always been connected, especially when Hollywood makes the character work in the field. We have seen public relations on display in Sex and the City, advertising in Mad Men and crisis communications in Scandal. Social media marketing is now under the spotlight in Netflix’s new show Emily in Paris. Actress ..
On Sept. 25, Nathan Apodaca took a ride on his longboard, casually sipping a jug of Ocean Spray Cran-Raspberry juice and lip-syncing to Fleetwood Mac’s “Dreams.” The resulting video and mood it evoked took the internet by storm, garnering 28.7 million views on TikTok and inspiring copycat videos from everyday people and celebs. Naturally, Tom ..
“I’m speaking.” What kind of time are we living in when a woman in power speaking has to repetitively ask a man to stop interrupting her? Sad to say, we are still living it. Women on social cheered, twitter memes went viral and GIF’s were already circulating—all in support of Sen. Kamala Harris during Wednesday’s ..
I missed meeting new people and I missed bumping into people I know. So six weeks ago, we introduced Shelly Palmer Online Networking Salons. They are free, category-specific, weekly 20-minute, super-curated, small Zoom meetings where you meet new people, bump into old friends, hang out for a bit and then get back to work. The results ..
