We are living through a search evolution. And just like living through any big change, we’re getting conflicting information. We learn that Google handles 5 trillion annual searches at the same time we learn that Google’s market share slipped below 90% for the first time since 2015. We read that AI chatbots are exploding while ..
Tag : Voice
Every May, our feeds flood with brand messages that paint motherhood as perfection: breakfast in bed, handwritten cards, heartwarming tributes to mom. But after the social posts fade and the brunches wrap, reality resets. Moms often shoulder the mental load of an entire household like it’s CrossFit for the soul: scheduling appointments, coordinating pickups, even ..
We hear a lot about the Big Five in retail media: Amazon, Walmart, Instacart, Target, and Kroger. And fair enough—they represent 90% of the addressable media market across onsite and offsite placements. They’ve got the traffic, the tooling, the infrastructure—and the eyeballs. But they don’t have everything. These behemoths are not always the right place ..
While iconic childhood staples like Club Penguin, Cartoon Network’s online games, and Disney Channel’s browser-based experiences have been sunsetted or folded into broader entertainment portfolios, Neopets is quietly rewriting the rules of brand longevity. Since coming under new leadership in 2023, the virtual pet site has tripled its monthly active users to more than 400,000, ..
For years, marketers have relied on simple metrics like ROAS and CPA that are clean and easy to interpret. But there’s a problem: These metrics can’t tell you if your ad spend actually made a difference. Incrementality asks the harder, more important question: Would this result have happened if we didn’t spend the money and ..
In a country as politically divided as the United States, few topics elicit stronger emotional responses than guns. Gun violence is the leading cause of death for children and adolescents in the U.S., and in June 2024, the surgeon general officially declared it the country’s most urgent public health crisis. In this environment, it can ..
The ability of AI to generate hyperrealistic text, images, and websites, causes a growing—and largely invisible—threat for brands known as domain spoofing. What used to be a niche cybersecurity concern can now cause a mainstream brand crisis. Fraudulent websites are not only easier to create with the emergence of AI, but they are also harder ..
The future is a promise to the human imagination, inspiring us to look beyond what the world is and envision what it could be. But if the future is so rife with possibilities, why have marketers’ ideas of what it looks like—or rather, what they believe audiences think it will look like—converged on such a ..
After months of anticipation, when Google’s verdict was finally announced, the tech giant was found to be in violation of antitrust law. This was a surprise to almost no one. We have to wait for the judge to rule on remedies, and also wait for appeals and other parts of the legal process to be ..
Last week, Guinness debuted its first campaign with Uncommon Creative Studio, “A Lovely Day”—a sweeping, 5,057-mile journey across the U.S. spotlighting real people, diverse communities, and the passions that unite them. More than a brand film, it’s a journalistic ode to the richness of American life, delivered through a lens of optimism and humanity. It ..
