Ozzy Osbourne and Black Sabbath invented “heavy music.” Every metal and punk band today is a direct result of the creativity that began in that special group of talented weirdos. So without question, Liquid Death is a direct result of Ozzy’s influence that shaped the punk and metal music of my formative years, that had ..
Tag : Voice
In an ironic twist, the same AI tools many feared would cannibalize media might actually be the mechanism that restores its value. Large language models could finally tip power back toward premium publishers. LLMs aren’t simply indexing content, they’re interpreting it. These models are trained on authoritative sources, named bylines, structured reporting, and consistent reputational ..
Getting caught cheating is never good, but most couples don’t have their dirty laundry aired by Coldplay frontman Chris Martin in the middle of a concert. The grainy kiss cam footage of a cuddly couple scrambling apart and ducking out of frame as Martin gently narrates the affair speculation has commanded so much organic media ..
There were reasons to be happy at this year’s Cannes Lions. We were awarded a Titanium Lion for work we knew deserved it. It stood out from the moment I first saw it as an early idea in a meeting in São Paulo. It was the first ever Titanium win for Mars, and the first in ..
The fear in our industry is real. Mergers. Layoffs. Budget cuts. AI literally threatens to replace us (shout-out Meta). And then 2025 arrived, kicking off with a wave of anti-DEI sentiment from the current administration—and, in lockstep, from many marketers. And now, we’re witnessing the most aggressive attack on immigrants this generation has seen. Last ..
I’m as skeptical about the latest “shiny object” announcement as anyone else. And just coming back from Cannes Lions, companies both large and small had major news to share; the coming of agentic artificial intelligence was the talk of the town. Right now, we’ve got marketing teams running 80 to 120 different tools and platforms. ..
We are living through a search evolution. And just like living through any big change, we’re getting conflicting information. We learn that Google handles 5 trillion annual searches at the same time we learn that Google’s market share slipped below 90% for the first time since 2015. We read that AI chatbots are exploding while ..
Every May, our feeds flood with brand messages that paint motherhood as perfection: breakfast in bed, handwritten cards, heartwarming tributes to mom. But after the social posts fade and the brunches wrap, reality resets. Moms often shoulder the mental load of an entire household like it’s CrossFit for the soul: scheduling appointments, coordinating pickups, even ..
We hear a lot about the Big Five in retail media: Amazon, Walmart, Instacart, Target, and Kroger. And fair enough—they represent 90% of the addressable media market across onsite and offsite placements. They’ve got the traffic, the tooling, the infrastructure—and the eyeballs. But they don’t have everything. These behemoths are not always the right place ..
While iconic childhood staples like Club Penguin, Cartoon Network’s online games, and Disney Channel’s browser-based experiences have been sunsetted or folded into broader entertainment portfolios, Neopets is quietly rewriting the rules of brand longevity. Since coming under new leadership in 2023, the virtual pet site has tripled its monthly active users to more than 400,000, ..
