There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell’s Leadership Assessment, it is tempting to over-analyze your leadership style and areas of opportunity. As a business leader, you likely also spend time studying the great business leaders of our time–Jeff Bezos, Marc Benioff, Mary… ..
Tag : Voice
Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and local businesses. It’s such a hot topic that our Head of Search and Strategy Stuart ..
Facebook and Google’s share of online ad spend is slowly eroding, but that’s mainly due to another walled garden: Amazon. But how can independents get a larger share of the action amid demand for a more diverse marketplace? Despite ongoing concerns over trust and transparency in digital advertising, CMOs are still willing to invest more… ..
There were over a billion voice searches a month, as of January 2018 and 40% of those mobile searches had local intent. This strongly suggests that local SEO now requires optimizing for voice. The human brain is wired to love convenience. Voice search is enabling people to search with the help of their voice and ..
Being a positive male role model is a more nuanced endeavor than in previous generations–and for good reason. With the gender pay gap continuing to dissolve, cracks in the glass ceiling finally starting to splinter and women’s empowerment gaining new visibility via the #MeToo movement, traditional gender roles feel as though they’re crumbling in real… ..
Media history is repeating itself, and paying attention will pay off. In the 1990s when the internet hit computer screens, content came first. Ads and the data to optimize those ads soon followed, quickly blossoming into a multi-billion-dollar industry. Today, nearly 30 years later, it’s happening again–this time with the digitization of TV. Again, content… ..
Each year roughly 250,000 veterans leave active duty to join the civilian workforce. Companies across industries actively recruit veterans for their unique skill sets, including work ethic, integrity, leadership, team building and diversity. Yet veterans remain a tough target for recruiters. Active duty service members and their families live on 280-plus installations globally and are… ..
In the old days, brands, businesses and anyone else with a message needed a network that captured millions of eyeballs or listeners to help get their word out. They relied on what we now call “interruptive advertising” to air during the most popular programs, be it radio or television. A confluence of changes has flipped… ..
There’s something about artificial intelligence that stirs up a low-grade panic in most people. It might be because AI represents an existential threat to human supremacy. Despite this, the use of AI will only be growing and brought to more industries. A 2017 McKinsey Global Institute study of 800 occupations across 46 countries found that… ..
Managing a holistic marketing budget is all about making trade-offs across channels. Of all the marketing tools in your arsenal, are sponsorships the right way to spend your limited budget? Maybe. Brands spent over $62 billion globally on sponsorships in 2017, a number that is projected to keep growing. Sponsorships can be an effective way… ..
