Verizon, AT&T and Sprint have all decided to stop providing location data to third-parties. While some onlookers are declaring that “the party is over” for marketers using telco data, that’s really not the case. While this decision appears to be mostly about privacy, in the coming months, these companies can continue to help marketers–and profit… ..
Tag : Voice
Fifty years ago, Bill Bernbach had the bright idea to pair copywriters up with art directors, and creative teams have been the backbone of the advertising industry ever since. These relationships require as much trust, understanding and emotional dexterity as any marriage, and they hold a huge influence over the trajectory of a creative’s career…. ..
It’s no surprise that influencer marketing is important in today’s marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place in the overall funnel and investment strategy. What is an influencer, anyway? An influencer is defined as an individual who has the… ..
Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company. However, with voice becoming a more prominent way of searching, it’s important that it’s now taken into consideration. With voice usage growing, marketers need to understand how their audience is using this technology, ..
Crunchy peanut butter versus smooth. Vanilla ice cream versus chocolate. In the grand scheme of things, some of history’s biggest competitors have more in common than not. The same goes for marketing and IT, even though these departments struggle to see eye-to-eye at many businesses today. In particular, the migration of web content (e.g., outreach… ..
Most people would probably describe me as a fairly serious person. In fact, the night I met my future wife, an ex-girlfriend cautioned her, claiming I “wasn’t any fun.” Seriously. That happened. I only provide that tidbit as fair warning that if you keep going, you’re about to read about humor from a guy who’s… ..
The rise of voice search is no secret, and many companies are still wondering how to address it. When it comes to search data, how can we monitor which queries are from voice? In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data. Alpine.AI estimates that there ..
Just when marketers were getting accustomed to developing a multi-screen strategy across TV and digital interfaces, they now also have to begin strategizing for no screens at all. Here’s why: Purchases made through voice-powered devices such as Amazon Echo and Google Home are projected to explode from $2 billion now to $40 billion by 2022…. ..
It may seem obvious, but too often people get trapped looking at performance metrics of marketing channels and forget the importance of the actual advertisements–the message and creative–they are using in those channels. During the past 60 years or so, hundreds of tools and approaches have been developed to evaluate advertising concepts and determine their… ..
The changing role of the chief marketing officer has been the talk of the proverbial town for nearly a decade. But given the frenetic pace of change in our industry under the influence of data and technology, the role of senior marketers is only just beginning to evolve. The digital era changed the game forever,… ..
