We are nearing the end of back-to-school shopping with this past Labor Day weekend being the final critical shopping period of the season, according to new research that reveals key insights about the plans of both consumers and other merchants. The season started strong with Prime Day and ended with in-store pushes over Labor Day… ..
Tag : Voice
Enlarge (credit: Valentina Palladino) It’s Labor Day—the day when, here in America, we get a little bit of a break from our daily work responsibilities. Most people are off work, students are out of school, and with any luck, we’re kicking back with loved ones and enjoying beverages together. That made us wonder: how do ..
Behavioral science is one of the most powerful disciplines for learning about human emotion and decision-making. While we know how to leverage behavioral science principles in marketing and advertising to connect with consumers, we rarely think about how these psychological principles can be applied to ourselves inside the workplace to help us work more effectively… ..
In 2011, Patagonia ran a full-page ad in The New York Times that featured its best-selling R2 coat below a banner that read “Don’t buy this jacket.” Published on Black Friday, one of the most profitable shopping days of the year in the U.S., the unconventional ad copy continued on to detail how Patagonia’s products… ..
In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever’s Keith Weed. I believe it all comes down to that all-important word: trust. Can brands trust influencers? Can influencers trust brands? Can consumers trust influencers? The answer is yes, however, there… ..
I am an MIT engineer turned science communicator. Through my career, my goal is to get people excited about science. I’m also from West Virginia, which is something that has fundamentally shaped the way I approach this goal. You see, West Virginia literally ranks last in the U.S. when it comes to the percentage of… ..
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a respectable 2.6 percent. The Data and Marketing Association says email offers the best ROI of any marketing channel and the lowest… ..
HR is in the ER, and there’s a screaming sense of urgency to lead the discipline toward a real top-to-bottom transformation. But will change really happen this time? HR gurus have been predicting the disruption of this field for the past two decades. In the meantime, trust in HR practitioners has diminished to an all-time… ..
The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs. Most existing programs are tailored to big brands, but they can be… ..
Over the past few years, we’ve seen Facebook, Google, Amazon and Apple doubling down on machine learning and automation. With both maturing quickly and more platforms following suit, we’re beginning to experience firsthand just how much they’re going to impact our lives as marketers. Many marketers are struggling to wholeheartedly welcome automation with open arms… ..
