This post was created in partnership with Omnicom

At Omnicom Space during the Cannes Lions 2025, ADWEEK’s executive editor Alison Weissbrot moderated an ADWEEK Press Hour cohosted by Omnicom, focused on conversations on the future of creativity, transformation, and connection. 

Weissbrot led discussions that explored the evolving intersections of brand, technology, and transformation with leading marketing minds, including: Nancy Reyes CEO of BBDO, Leonid Sudakov​, president of growth, digital, and platforms at Mars, Delphine Hernoux, CEO of Beauty Co-Lab, Charlotte Lee, CEO of OMD APAC, Kate Osborne, global transformation lead at OMG, Jeremy Lindley, global design director of Diageo, and Clare Hart, managing director, UK & Tokyo at Critical Mass.

The press hour consisted of three sessions, with the first session, A Century Ahead: Why the Originals Refuse to Fade, featuring Reyes and Sudakov. They unpacked what it took to keep a brand emotionally relevant while evolving with cultural and technological shifts. The exchange dove into how trust, consistency, and creativity nurture long-term brand relationships — both with consumers and collaborators. 

The next session featured The New Face of Transformation, featuring Hernoux, Lee, and Osborne. They examined what transformation truly looks like when it’s inclusive, adaptive, and creatively led from data fluency to organizational agility and regional nuance.

The final session looked at Creative Automation at Scale, featuring Lindley and Hart. They had a candid conversation about how, when automation at scale is done right, it can be a powerful enabler of personalization and efficiency in brand storytelling without sacrificing emotion or craft.