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At $8 million for 30-seconds, brands shell out big money for Super Bowl ads. And for those that want to show off longer 60-second and 90-second ads, the stakes can be higher.
The payoff can be big if the ad hits, but brands also risk losing consumers’ attention if the story isn’t compelling.
Here are the brands that shelled out the big bucks with 60-second and 90-second ads during Super Bowl 59.
And check out ADWEEK’s live blog for up-to-the-minute news.
Dunkin’s Super Bowl 59 Ad Is a Hilarious Reunion For the DunKings
Dunkin’ assembles a new crew of the DunKings—the fictional boy band fronted by Ben Affleck—in this 60-second ad.
Pfizer Teams Up With LL Cool J In Super Bowl Ad, Literally Fighting Cancer
The healthcare giant took a message of reliance and motivation to the Super Bowl.
The 60-second ad shows a young boy getting out of a hospital bed donning a pair of boxing gloves set to LL Cool J’s “Mama Said Knock You Out.”
MSC Cruises Ribs Americans and Brits Alike in Its Super Bowl 59 Ad
The cruise brand picked a 60-second ad for its Super Bowl debut, in which Drew Barrymore and Orlando Bloom show the difference between American and British travelers.
T-Mobile Ditches Celebrities for Space at Super Bowl 59
T-Mobile used a 60-second Super Bowl ad to promote a new partnership with Elon Musk-owned Starlink that will deliver phone coverage to 500,000 square miles of dead zones in the U.S.