Duolingo’s Orssaud agreed that TikTok’s algorithm has been key to its success, but said his team’s ability to craft content that resonates across platforms would see the brand through.

With that in mind, Duolingo’s marketing department will spend 2025 focused on quality content and multiplatform campaigns. It set the groundwork for this approach in 2024 with a physical pop-up in New York pop-up and a Roblox tie-up.

“Having navigated platform-specific challenges like a TikTok ban in India, we’ve seen firsthand the importance of flexibility and creativity in staying connected with our fans and reaching learners where they are,” the marketer added.

As fellow TikTok favorite Scrub Daddy surmised: “It’s not goodbye, it’s just see ya somewhere else.”