To Repair Brand Image in the Face of Climate Change, Fossil Fuel Companies Turn to Influencers

  Rassegna Stampa, Social
image_pdfimage_print

Don’t miss Brandweek, Adweek’s ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register.

At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May.

But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British.

AW+

WORK SMARTER – LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

https://www.adweek.com/brand-marketing/repair-brand-image-fossil-fuel-companies-influencer-marketing/