According to Tubi, its audience over-indexes with young, multicultural viewers, with a March MRI Cord Evolution Study finding that more than half of Tubi viewers are Gen Z or millennials. Lucas noted that both Silverstein and Kroneman know that audience and space well.

Additionally, Lucas said that Tubi has around 14 different ad products, and as the company continues to grow across its products, studio, and vertical sides, new hires who know how to build client relationships are pivotal.

“Our clients are the ones who inform us about our products, and how we can make our products better to deliver more value to them,” Lucas said. “When we bring on the existing team that we have already, and bring on new hires like Sharon and Katelyn, they have that trust of those clients, so they’re going to hear directly from the client what those needs are.”

While Tubi is in the midst of upfront negotiations, Lucas shared that the streamer is positioned very well in terms of its placement with parent company Fox and the new ad formats that the company introduced.

“It really answers need,” Lucas said. “It actually comes to life. You can see it on a screen, which is what’s amazing about it. A lot of these [ad products] didn’t exist a year ago, and now they do, and they’re being used by clients. You can see them on a daily basis. That is exciting. That is resonating with our client base, and it’s causing them to spend more with us.”