In addition, Ford still has to import an estimated 25% of its parts from overseas. Ford expects its earnings before interest and taxes will take a $1.5 billion hit this year, and even that estimate is “subject to ongoing tariff-related policy developments.”
Nevertheless, for all the headaches and uncertainties it represents, the arrival of tariffs has handed Ford a differentiator, and the CEO is running with it.
Appearing on CNN via video on April 30, Farley—standing on an assembly-line floor and sporting a yellow reflective safety vest—reiterated that 80% of its vehicles are made in America. “If there’s any company that can manage through these tariffs, it’s Ford,” he said.
