Want to Reach a Niche Audience? These Geek Retailers Created a Blueprint for Success

  Rassegna Stampa, Social
image_pdfimage_print

A long time ago, in a galaxy far away, finding a single Star Wars T-shirt for women was harder to find than Luke Skywalker. Women and girls who loved the franchise instead settled for a small men’s shirt, a predicament that voice actress for Star Wars: The Clone Wars Ashley Eckstein was fed up with…. https://www.adweek.com/digital/what-brands-can-learn-from-these-3-geek-retailers/