At the Cannes Lions Festival of Creativity in June, Unilever CMO Keith Weed, a leader in the ad industry’s attempts to tackle a fragmented and opaque ad environment, gave brands a warning: lose trust and risk it all. “Trust is everything for a brand,” Weed said. A brand without trust, he added, is simply a… https://www.adweek.com/digital/whats-the-state-of-brand-safety-in-2018/