Geoff McHenry, head of strategy, 72andSunny NY

“I may be in the minority here, but I don’t think that the brand meant anything intentionally harmful when they created this campaign. But good intentions and public perception are two completely different things.”

“In today’s climate, the job of a marketer is to not only think about what you want to say, but to be considerate and empathetic towards how others may perceive it. That’s why having people from diverse backgrounds, different generations, and people with different lived experiences in the room is incredibly important. They allow you to find blind spots, anticipate cultural conversation, and ensure that your intentions match the public perception of whatever you create.”