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Media agencies don’t want to be media agencies anymore, and they haven’t for a while.
Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company’s media agencies OMD, PHD and Hearts & Science, is the latest example of how media agencies are shapeshifting.
In recent years, OMG leadership implemented a series of organizational changes that made it easier for the group to offer more to its clients.
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https://www.adweek.com/agencies/why-omnicom-media-group-now-manages-business-development-for-all-its-agencies/