As we approach the end of the year I would like to thank you for your part in the brilliant work we have done together over the last 12 months.
At the Cannes Lions Festival, WPP was named Creative Company of the Year, Ogilvy was Network of the Year, GroupM was the leading media group, and our clients The Coca-Cola Company and Unilever were Brand and Marketer of the Year respectively. An extraordinary achievement shared by everyone at WPP.
Our ability to deliver at the highest level for clients brought success in the two biggest media pitches of the year – Amazon and Unilever. There were other important new media assignments for Nestlé, Henkel and Honor, major creative wins included Unilever’s beauty portfolio and AstraZeneca, and we retained the hugely significant, 10-year United States Marine Corps recruitment brief. WPP Open – our AI-powered marketing operating system – was at the heart of these and many more wins, as it supercharges our capabilities across media, creative, PR, production and branding.
This time of year is a wonderful showcase for what we do, as our agencies’ amazing festive campaigns underscore why clients place their trust in us. This year, AKQA brings us the drama and beauty of Chile’s mountain ranges for UGG; Burson continues to drive the cultural phenomenon that is Spotify Wrapped; Wavemaker and Ogilvy join forces once again to celebrate Diwali for Cadbury; while the Christmas Makeover for Boots from VML and Hogarth has got everyone talking. Ogilvy’s funny campaign for Verizon makes sure it remains “the most wonderful time of the year”; WPP Open X, on this occasion led by VML and supported by Ogilvy PR and EssenceMediacom, delivers the second year of Coke’s The World Needs More Santas; and Mindshare partners with M&S Food’s creative team to plan the ultimate Christmas party.
