As we look forward to 2025, we know the year ahead will bring many changes within and beyond our industry. All major companies are thinking about how to capitalise on the opportunity of AI; the impact of shifting geopolitics; the best ways of working in the post-pandemic era; evolving regulation affecting marketing and the use of AI in particular; and how and when to engage on social issues in a more complex, contested public arena.

Meanwhile, clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of time talking about themselves. This is a moment of opportunity for WPP to stand out through an unwavering focus on our clients and their interests, not our own.

The big news in our industry, that Omnicom is buying IPG, is good news for us at WPP. Over the next two years, as they focus on finding annual savings of $750 million and doing the hard work we have already done within our company – simplification, integration, consolidation – we will be doubling down on our strategy: doing outstanding work for our clients, championing creativity, investing in the future through AI, data and technology, and building great careers for our people.

And we’re not standing still: Wednesday brought the news that we had beaten Publicis and IPG to win Johnson & Johnson’s media business in the US and Canada, and yesterday we announced a new partnership with the world’s biggest music company, Universal Music Group, to create even more innovative solutions for our clients.

In other words, while our peers are distracted and turning inward, we are getting on with the job of delivering exceptional results and value for the world’s leading brands. And that’s how we will win in 2025.

So, thank you for your hard work in 2024 and let’s look forward to next year with optimism and confidence. As always, if you want to share any thoughts please email me.

Wishing you a very happy and peaceful holiday.

Mark

Keep up with ADWEEK’s coverage of the Omnicom-IPG takeover here.

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