Seventy-eight percent of consumers think WiFi is as crucial as water and electricity in their home, according to the 2023 Consumer Reports American Experiences Survey.

Comcast has been more aggressively pushing Xfinity, most recently by upgrading internet speeds for more than 20 million customers at no extra cost. 

“For too long, our category has been focused on the cord going into the wall outside your house,” Clayton Ruebensaal, chief creative officer of Comcast, said in a statement. “This campaign makes the WiFi signal in your house the hero in a way that Xfinity is truly advantaged with superior wifi equipment that we engineer ourselves.”