Utilizing Google AI, Pepsi successfully engaged with its audience for its Zero Sugar campaign by delivering tailored ads at scale. Kaplan noted that the brand created 70 unique ads with custom voiceovers to effectively connect with its target audience in contextually relevant ways.

“We outperformed our usual ads by over 50%,” he said.

In addition, the platform announced that Google and Scripps Sports reached an agreement for locally televised WNBA Friday night games on ION to be shown on YouTube TV in home and away markets of teams playing. YouTube TV will be the only pay-TV provider carrying both local and national WNBA games this season, starting May 31 and continuing through the regular season.