[22:57] Going Global Means Getting Local — Ken emphasizes the importance of spending time in-market to understand cultural nuance. While brand consistency is crucial, successful global strategy requires flexibility in flavor, form, and function. The key is knowing where to adapt and where to stay firm—brands that get this balance right are the ones that thrive across borders.

[27:56] Gen Z Wants Real-World Magic — Across seven global markets, Yum!’s research revealed a surprising insight: Gen Z is beginning to crave offline connection over constant digital engagement. Standout examples like Gentle Monster’s immersive stores or KFC’s nightlife-inspired venues show that when retail becomes an experience, it builds deeper loyalty. For brands seeking Gen Z relevance, investing in physical spaces that feel unique, artistic, and emotionally engaging can create lasting cultural impact.