Maybe it’s bring your Wookiee to work day at Ikea. In this Solo: A Star Wars Story tie-in, German shop Thjnk takes us into one of the furniture chain’s showrooms to “discover a galaxy full of ideas.” Strange but familiar yowling fills the aisles — Rrrrrrr-ghghghghgh!! Hey, that’s not a malfunctioning Sonos speaker in the… ..

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CANNES, France–Even a brand as big as Budweiser can’t afford to license images of all the rock stars who’ve been photographed with its product over the years. But Brazilian agency Africa found a fun way to still make good use of such pics from throughout history. “Tagwords” was a print and outdoor campaign that relied… ..

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CANNES, France–A clever and minimalist approach to sending motorists toward the nearest McDonald’s has won the Grand Prix at this year’s Cannes Lions, as has a Daily Show activation that created a “presidential library” of Donald Trump’s tweets. Canadian agency Cossette created the “Follow the Arches” campaign, which cleverly cropped the McDonald’s golden arches to… ..

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CANNES, France–A powerful initiative to help step the tide of violence against women in South Africa has emerged as the Grand Prix winner in the Radio & Audio category at the Cannes Lions. Created by Ogilvy Cape Town and produced by Audio Militia, the work is a take on the country’s national anthem, where lyrics… ..

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With increasing Facebook ad costs, it’s difficult for brands to stay competitive and generate revenue from paid advertising. Despite the competitive landscape, many brands rely on Facebook advertising for a large percentage of their revenue. Continuing to generate cash flow from Facebook has become a critical objective for marketers. As demand for attention continues to… ..

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When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a “paroxysm” of inactivity and loneliness and a “waste of time.” He paid a price for his ignorance of a burgeoning market…. ..

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Danes aren’t generally known for their swarthy complexions–but some of the nation’s most popular vacation destinations include sun-soaked locales like Greece. So a delightfully bonkers new anti-melanoma campaign from The Danish Cancer Society, Danish foundation TrygFonden, and agency &co is using a universal language–song– to plead with the locals at such tourist hot spots to… ..

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In May 2018, Reddit overtook Facebook as the third most popular website in the U.S. This revelation closely followed their announcement of a redesign, the first in a decade. Reddit’s newfound media presence has industry insiders hustling to develop effective strategies to tap into their engaged user base. In April 2018, the site reached 330… ..

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The World Cup is back, and Brown-Forman tequila brand el Jimador is counting on mounting global soccer fever over the next few weeks with its latest tournament-themed marketing push. While the brand isn’t an official sponsor of the World Cup–but is an official sponsor of the Mexican national team–el Jimador wanted to celebrate the joy… ..

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