Omid Amidi, co-CCO, McKinney
CeraVe’s Super Bowl ad not only stood out, but the lead-up made sure it would stand out. Unlike the usual “teaser” clip that no one outside of advertising cares for, they made it entertaining for the actual audience they’re targeting. And it’s for a skin care brand in a category that usually is anything but skin deep.
Vince Lim, CCO, Barbarian
The CeraVe Super Bowl spot is not only hilarious, but it’s a great example of a brand listening to the conversations taking place on social and then leaning into it. The spot is memorable, and the brand really comes through.
Frances Webster, CEO, Walrus
“Michael CeraVe” was hilarious and unexpected and a great example of an agency’s public relations, media, and creative teams coming together to create a fully integrated effort that built significant buzz in the lead-up to the Super Bowl with their core Generation Z audience and culminated with the Super Bowl spot, which very likely expanded the brand’s reach, audience and sales.
British Airways: “Windows” by Uncommon Creative Studio
Rose Bardales, CCO, VML NY
“Windows” for its simplicity, memorability and bravery.
Tom Murphy, CCO, VML North America
The brilliant simplicity of the British Airways “Windows” campaign is jealousy-inducing. It manages to say everything without a single word. And it conveys genuine human emotion—not easy in out-of-home. We all know that hopeful feeling of looking out the plane window as the sun comes up.
Greg Hahn, co-founder and CCO, Mischief @ No Fixed Address
This is a master class in restraint. This series says so much by saying just enough. It captures the excitement of travel and the experience of what flying British Airways is like, without cliche images or promises. It’s all backstory. Special points to the client for allowing its logo to exist as a hint. Trust and confidence are raw materials of metal.