Richard Brim, CCO, adam&eveDDB
There is an inherent laid-backness to everything they do and a massive sense of not taking themselves too seriously, and this film encapsulates all of that … Tim Minchin’s lyrics are word perfect, and that, coupled with Kim Gehrig’s directorial magic, makes it feels effortless. I recently sat in a room with some of the industry’s most cynical and scary personalities, and when this finished playing, everyone was beaming.
Tom Murphy, CCO, VML North America
The “Play It Safe” film for the 50th anniversary of The Sydney Opera House is truly epic. And there isn’t enough “epic” in our business these days.
Oreo: “Codes” by VML Commerce
Rose Bardales, CCO, VML NY
Oreo “Codes” for its iconicity and contagiousness. I literally see Oreos everywhere now.
Coors Light: “Coors Lights Out” by Rethink
Tom Murphy, CCO, VML North America
The Coors “Lights Out” campaign shows how one of the oldest mediums (OOH) can be extremely modern and topical. Judges love solutions that push an old medium forward.
Apple: “Fuzzy Feelings” by TBWA\Media Arts Lab
Andrés Ordóñez, global CCO, FCB
Apple’s “Fuzzy Feelings” film is everything we’ve come to expect from the tech giant—emotional, beautifully crafted and subtly integrated with its latest technology. This short film captures the essence of human connections and the small moments that make life special, all while showcasing how Apple products seamlessly fit into and enhance these experiences.
The film’s strength lies in its ability to evoke genuine emotions and create a narrative that feels both personal and universal. High production value and a strong storyline make it not just an advertisement, but a piece of art. Apple’s knack for storytelling, combined with its emphasis on the positive impact of technology, positions this campaign as a standout.