“It’s much more pleasant to be obsessed over how the hero gets out his predicament than it is over how I get out of mine” – Woody Allen
Today, security is kind of an artisanal industry. With a total addressable market north of $85 billion per year – and not one player above 5 percent – it is a chaotic industry of niches: Endpoint, AV, Cloud, Network/Infrastructure, Application, Compliance, and the list goes on and on.
Paradoxically, while the overwhelming array of choices has given technologists a lot to evaluate, they have not gone far enough to lower the actual security risk facing organizations. And businesses are starting to take note. As organizations are taking closer looks at the ROI of their security solutions, they’re realizing that less is more.
In 2018, organizations will start to focus more on outcomes than simply checking all of the boxes with niche security tools. As a result, security technology will need to prove how it supports top business initiatives. Here are the factors that organizations will be considering.
Organizations will start to focus on prevention as much as detection
The myth of being able to detect every breach, insider threat or lateral movement has been punctured. Security teams are realizing they need to prepare themselves for “when” they will be breached, rather than “if.”
In the 1970s, the psychologist Ernest Hilgard developed the idea of divided consciousness to reflect how humans can have a divided brain. We so want to stop threats from entering our environment that we can miss the opportunity to reduce the locus of damage attackers can do when they breach our information security defenses. In 2018, these two halves will come together to enable a more integrated and effective cyber posture that values prevention as much as detection.
Back to basics for data center and cloud
Speaking of detection, the spate of ransomware attacks and their ability to spread within enterprises is causing security teams to evaluate whether their applications and infrastructure are enablers or defenders of their organizations.
Four key focus areas security teams must focus on in their data centers include:
– Patching
– Authentication
– Vulnerabilities
– Micro-segmentation
Each technology in itself helps provide a more resilient and robust preventive posture. Together they are like a band of superheroes reducing the risk of fast moving threats.
Ending blind spots
There is an old, almost hackneyed adage in security that you “can’t protect what you can’t see.” Yet this has not stopped many organizations from effectively flying blind. Traditionally, it takes painful, manual work to create strong visibility of an organization’s computing assets. In 2018, this will change as organizations spend more time creating Application Dependency Maps (ADM) of their environments (i.e., the roadmap a hacker can use) and will turn to Cloud Access Security Brokers (CASB) to understand and create security policies for their increasing consumption of SaaS applications.
End customers will drive compliance as much as regulators
In the age of digital transformation, most businesses processes are connected to the Internet. This not only means a company’s data is potentially exposed, it also means, a company’s customers are exposed. Larger enterprise customers today are increasingly inspecting how their vendors and partners protect their data, and therefore their customers’ data. Being able to demonstrate compliance will be a table stakes condition of doing business for security vendors.
Alan S. Cohen is chief commercial officer and a board member at Illumio. He leads Illumio’s go-to-market strategy and customer engagement life cycle organizations, including marketing, support, talent and IT. He is a 25-year technology veteran known for company building and new-market-creation experience. Alan’s prior two companies, Airespace (acquired by Cisco) and Nicira (acquired by VMware), were the market leaders in centralized WLANs and network virtualization, respectively. He also is an advisor to several security companies, including Netskope and Vera.
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