During Telly’s presentation, Dallas Lawrence, the company’s chief strategy officer, noted that Telly delivers ads based on customer-volunteered data and can tell when consumers are sitting in front of the screen, giving advertisers more accurate measurement and eliminating wasted impressions from when a device is running and viewers aren’t in the room.
Stay authentic with growing audiences
Growth in the U.S. is coming from multicultural audiences, and reaching those audiences authentically is how brands can grow alongside them.
Throughout the day, several presenters, including Canela Media, Estrella Media and My Code, showcased how advertisers could reach multicultural audiences in ways that both are authentic and brand safe.
Among the highlights, LGBTQ+ streamer Revry came with a choreographed song and dance about reaching growing LGBTQ+ audiences and doing it safely through its PrismRiot ad network. This allows brands to purchase programmatically for LGBTQ+ content and audiences, with a reach spanning over 110 million U.S. households across multiple CTV and mobile platforms.
Additionally, LATV announced a new parent brand, LatiNation Media, which will expand the company’s content and services for its audience of bilingual and bicultural Latinos in the U.S.
“The full menu of what LatiNation Media offers includes original content, innovative advertising solutions and expansive distribution,” CEO Andrés Palencia said. “This pivotal moment marks the culmination of our journey toward launching an all-encompassing media entity powered by authentic bilingual Latino content.”
AI solutions aren’t the future. They’re happening now.
AI has been a buzzword throughout the NewFronts, with everyone from Google to Samsung Ads offering their own unique AI targeting and solutions. And the IAB Main Stage wasn’t any different.
The theme makes sense, with Cohen pointing out ahead of the day’s presentations that one-third of brands, agencies and publishers are using AI to enhance their first-party datasets.