Among the highlights, Rembrand showcased its regenerative AI, which can automatically generate brand-safe creative for creator-led video campaigns without the cumbersome back-and-forth of traditional creator deals.
Meanwhile, LG Ad Solutions revealed how it’s leveraging AI and machine learning techniques to provide more personalized experiences, including its creative AI to swap ads based on real-time audience, location and even weather data.
Samba TV also announced new generative AI for real-time analysis of on-screen content, including facial recognition, logo detection, sentiment analysis and brand safety checks.
Ashwin Navin, Samba TV’s CEO and co-founder, said in a statement that the tech “provides advertisers and publishers more meaningful insights into the context of what’s happening on TV, demonstrating that context is as crucial as the content itself.”