As it hopes to regain its footing in the home fitness and exercise category, Peloton has named Leslie Berland as its new chief marketing officer. Berland joins the company four months after Dara Treseder, the brand’s former global head of marketing, departed for Autodesk. Berland will begin the role on Wednesday.

Berland comes to Peloton after spending nearly seven years as CMO at Twitter. She departed Twitter in November, a period of mass exodus for several senior-level employees during Elon Musk’s takeover.