3 Google features to help you get last-minute holiday gifts3 Google features to help you get last-minute holiday giftsDirector of Product, Consumer Shopping

  Rassegna Stampa, SEO
image_pdfimage_print

Black Friday has come and gone, which means many people have already finished their holiday shopping. But if you’re anything like me, you still have a few big items you’re looking for. We’re not alone: One in three shoppers consider themselves procrastinators when it comes to holiday shopping. And search interest for things like “overnight shipping” and “next-day shipping” spike every December. In fact, for the past three years, search interest for “overnight shipping” has peaked on December 22, and searches for “last-minute gifts” spiked 800% last December compared to November.

So today, we’re sharing a few ways you can use Google tools to ace your last-minute holiday shopping.

1. Filter for products you can get fast

When the holidays are fast-approaching and you’re still empty handed, it can be hard to know where to start. Twenty percent of people say the biggest challenge to last-minute shopping is that it’s hard to find a wide selection of gifts that will arrive on time. So this year, we’ve added a new way to shop for products you can get fast.

Starting this week, when you’re shopping for gifts on Search on mobile or desktop in the U.S., you can filter for products you can get by December 24. Select the “Get it by Dec 24” filter on Search — or the “Get it fast” filter during other times of year — to see products you can get quickly, whether because they’re in stock near you or they ship fast. Once you tap the filter, you’ll see relevant products labeled with the merchant’s cheapest on-time delivery offering (and what they charge) and nearby stores that have them in stock.