2. Take an asset-first approach for bigger creative impact

Keeping today’s consumer engaged across platforms requires creative finesse at scale—and a multi-asset approach for campaigns like social and video to enable more visual and authentic storytelling. Nearly half of consumers say they are more likely to purchase a new product or brand they see in a video ad.

You can now scale your assets to Shorts, YouTube’s new short-form video experience, to drive visual momentum with consumers watching everything from workout clips to recipe walkthroughs. You can make the most of this mobile canvas by bringing your best vertical video and image assets to the Shorts experience with Video action and now Discovery campaigns for images.

We’ve seen this asset-first creative approach across campaigns drive better results: more than 60% of advertisers who combine Video action campaigns with Discovery ads see incremental conversions at or below their original cost-per-action.