Four female Olympians are launching a female-focused media company, named Togethxr. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement that it hopes to target a younger female audience by showcasing female voices.
Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.
https://www.adweek.com/media/4-female-olympians-form-media-company-to-boost-coverage-of-women-in-sports/