This is particularly problematic in the food and beverage space, where consumers don’t get very involved in the products and much less so in the packaging. In fact, people have a short relationship with pretty much all packaging, so why would anyone expect consumers to inconvenience themselves to solve those complex systemic issues on behalf of the entire supply chain? 

This is a problem that’s only going to be solved upstream. It’s up to brands to take the plastics problem off consumers’ hands, which is the ultimate convenience.