It’s been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote address at CES in Las Vegas on Tuesday.

Here are five key topics she touched on in her conversation with former CBS News senior investigative correspondent Catherine Herridge:

1. Welcome Back, Advertisers

Yaccarino repeated past claims that 90% of the advertisers that left X over brand safety concerns have returned to the platform, citing its efforts on the brand safety front, new tools, and uniqueness as a platform.

She mentioned partnerships X has entered with third-party companies specializing in brand safety and suitability, industry certifications it has earned, and the rollout of more robust controls and settings.

Additionally, the CEO noted that since then-Twitter was acquired by Elon Musk in October 2022, more than 250 product innovations have been shipped and rolled out—more than in the 10 previous years at Twitter combined.

2. Trend Genius

The new product she was most proud of is Trend Genius, which allows advertisers to choose topics they wish to be aligned with and then shares pre-crafted creative when those topics go viral.

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